Digital trust is the basic support system that holds the internet together today.

Digital trust is the basic building block that holds the Internet together. Without it, there can be no digitization or digital transformation, says Anant Deshpande, Regional Vice President, India and ASEAN , DigiCert, a global leader in digital trust.

PKI and DNS are two key Internet technologies that Digicerts works with. When you try to visit a bank website, DNS helps you reach the correct website. PKI verifies that the website is genuine and then establishes a safe connection between you and the website.. Think of these as the air and water of the internet—everything else depends on them. DigiCert is the only company that works with both of these together to help keep the internet safe

Cyber attacks are becoming more advanced and automated. Since machines now launch these attacks, human responses alone cannot keep up. Companies must use automated systems to fight back. Organizations also have to follow more and more rules and laws, no matter what kind of work they do..

Deepfakes are becoming a big problem as artificial intelligence is changing the way the industry works. People, governments, and regulators now find it hard to know what is real and what is fake, which makes it difficult to keep trust in the online world.